AWA Alexander Watson Associates has announced the strategic integration of Stirling Consulting, long time technical and market experts in the specialty paper sector, effective October 1, 2025. This move marks a significant milestone in the longstanding partnership between the two firms, which spans over three decades.

Under this new arrangement, Stirling Consulting’s owner, Bob Hamilton, will continue to contribute his wealth of knowledge and experience in a senior advisory role within AWA. His ongoing involvement will ensure a continuation of the substantial value Stirling Consulting has provided to AWA’s knowledge base and capabilities.

“We are thrilled to welcome Bob into the AWA family as part of a longtime partnership already in place,” says AWA President/CEO Corey Reardon. “This evolution not only strengthens our expertise and provides continuity in specialty paper markets but also enhances our ability to provide exceptional insights and solutions to our clients across various verticals, while preserving the legacy of the expertise Stirling Consulting brings to the sector.”

AWA says Stirling Consulting has built a reputation for excellence in the specialty paper sector, providing unparalleled expertise and market knowhow to clients worldwide. Partnering under the AWA banner, Stirling’s understanding of market dynamics and technical expertise will further bolster AWA’s leadership position within the industry.

Bob Hamilton expresses his enthusiasm about the collaboration, stating, “Joining AWA is the natural next step in our long-standing partnership. The combination of our specialized knowledge with AWA’s comprehensive market analysis capabilities will create even more value for clients.”

Through this integration, AWA Alexander Watson Associates reaffirms its commitment to delivering top-tier market intelligence and advisory services.